Major Label Group Launches AI-Only Christian Imprint NOT REALLY christAIn, Debuts With 8,000 Artis

The music industry has survived just about every technological disruption thrown its way — from the rise of CDs to pirated downloads to the dominance of digital streaming–and has managed to come out stronger each time.

So it should come as no surprise that instead of resisting the rise of AI-generated music–a category widely criticized and often ridiculed by listeners–the industry is now fully embracing it.

Earlier today, one of the world’s largest label conglomerates announced the launch of NOT REALLY christAin, a brand-new imprint dedicated entirely to AI-generated Christian artists and songs.

The model is simple.

A prompt like “write a Christian worship song about surrender” is entered into one of the dozens of AI music platforms launching each month, by someone at random with zero musical talent. Within seconds, a fully produced track is generated, assigned a completely fabricated artist identity, and paired[…]