Today Show Reports On Growing Popularity Of Christian Rap

The Today Show, NBC’s weekday morning news and entertainment program, featured an extensive five-minute segment this morning highlighting the growing popularity of the Christian rap genre. Going back to the early 80s where the genre began to take shape, the report includes an interview with Lecrae, and RapZilla.com’s editor-in-chief, Justin Sarachik. RapZilla is a popular website that covers the sub-genre of Christian music in detail.

You can watch the full segment below.

Lecrae talks about the moment where he saw his career in Christian Rap begin to expand. “I remember in 2011 being able to do the BET Awards and being on a national stage and just the world opened up,” shared Lecrae who would go on to win the 2013 GRAMMY for Best Gospel Album for Gravity, the first hip-hop record to receive the award.[…]